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Do It Yourself SEO

Take Control of Your Marketing Strategy

Welcome to the Do It Yourself SEO hub! Here, you'll find everything you need to take control of your SEO strategy, from downloadable digital marketing templates to powerful software that lets you run your own SEO reports. Empower your online presence with tools and insights designed for self-sufficiency and success.

Why is SEO Important?

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Increased Visibility

The higher you rank on a search engine results page, the more likely users are to see and visit your site.

Why is SEO Important?

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Credibility and Trust

Websites that appear on the first page of search results are often perceived as more trustworthy and credible.

Why is SEO Important?

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Compared to paid advertising, SEO is a cost-effective way to drive organic traffic to your site. Once your site starts to rank well, you can receive continuous traffic without ongoing costs.

Why is SEO Important?

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User Experience

Good SEO practices improve the user experience and usability of a website, making it more likely that visitors will stay on your site and take the desired actions.

Outlines the basics of Do It Yourself SEO, highlighting keywords, content creation, on-page SEO, and off-page SEO strategies.

Understanding SEO Basics

SEO, or Search Engine Optimization, is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Understanding the basics of SEO is crucial for anyone looking to improve their website's performance.

SEO involves various strategies and techniques aimed at improving a website's visibility on search engine results pages (SERPs). By optimizing different aspects of your website, you can attract more organic traffic from search engines like Google, Bing, and Yahoo.

Keywords: These are the terms and phrases that people type into search engines. Identifying and using relevant keywords in your content helps search engines understand what your page is about.

Content: High-quality, relevant content that answers users' questions is essential for good SEO. Search engines prioritize content that provides value to users.

On-Page SEO: This includes optimizing individual web pages to rank higher and earn more relevant traffic. It involves using keywords effectively, optimizing meta tags, headers, and images.

Off-Page SEO: This refers to activities outside your website that affect your rankings. The most important is building backlinks from reputable websites.

The image provides a checklist for Do It Yourself SEO, including steps like brainstorming seed keywords, using keyword research tools, analyzing competitors' keywords, and considering long-tail keywords.
The image provides a checklist for Do It Yourself SEO, covering steps like using Google Autosuggest and related searches, evaluating keyword difficulty, prioritizing keywords, and creating a keyword list.

How to Find Keywords for Do It Yourself SEO

1. Brainstorm Seed Keywords: Start with a list of broad topics related to your business.

  • Example: If your business is about providing services to small businesses, seed keywords might include "small business marketing," "small business SEO," etc.

2. Utilize Keyword Research Tools: Use these tools to find popular search terms.

  • Google Keyword Planner: Provides search volume and competition data.

  • Ahrefs and SEMrush: Offer comprehensive keyword data, including difficulty scores and related terms.

  • Moz Keyword Explorer: Helps discover and prioritize the best keywords.

  • Answer the Public: Generates consumer insights and searches queries.

  • Our In-House Tool: Low cost alternative to the big guys above! Get detailed reports with search volume, keyword difficulty, CPC, and competitive analysis tailored for small businesses.

3. Analyze Competitors' Keywords: Identify which keywords your competitors are ranking for.

  • Use Ahrefs or SEMrush to analyze the top keywords of competing websites.

4. Consider Long-Tail Keywords: Focus on longer, more specific phrases that might have lower competition but higher conversion rates.

  • Example: Instead of just "small business marketing," consider "affordable small business marketing strategies."

5. Use Google Autosuggest and Related Searches: Type your seed keywords into Google and see what suggestions come up.

  • Check related searches at the bottom of the search results page for additional ideas.

6. Evaluate Keyword Difficulty: Assess how challenging it will be to rank for each keyword using the difficulty metrics provided by research tools.

  • Focus on keywords that are achievable given your website’s current authority.

7. Prioritize Keywords: Choose a mix of short-term and long-term keyword goals based on search volume, relevance, and competition.

8. Create a Keyword List: Organize your keywords by priority and relevance to your content strategy.

  • This list will guide your content creation and SEO efforts.

Keyword Research

Keyword research is a critical step in any SEO strategy, helping you understand what terms your target audience is using to find information related to your business.

Analyzing Keyword Competition

Understanding the competitive landscape for your chosen keywords is essential for developing an effective SEO strategy.

Tips for Evaluating Keyword Difficulty

Look at metrics like keyword difficulty, search volume, and competitive density.

Tips for Evaluating Keyword Difficulty

Analyze the top-ranking pages to understand what makes them successful.

Tips for Evaluating Keyword Difficulty

Look for opportunities where you can create better or more comprehensive content than your competitors.

Tips for Evaluating Keyword Difficulty

Aim to acquire high-quality backlinks to improve your chances of ranking.

Use Domain Overview as a Keyword Spy

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Discover and analyze your competitors' keywords with ease.

Strategies for Effective Internal Linking

Use Descriptive Anchor Text: Include relevant keywords in the anchor text.


Example: "Learn more about small business marketing strategies."

Strategies for Effective Internal Linking

Link to Related Content: Connect pages that are contextually related.


Example: Link from a blog post about SEO tips to a page about content marketing.

Strategies for Effective Internal Linking

Ensure a Logical Flow: Make sure internal links help users find useful information easily.

Strategies for Effective Internal Linking

By implementing these on-page SEO techniques, you can enhance your website’s performance and improve its visibility in search engines.

Internal Linking Strategies

Internal links connect different pages on your website, helping users navigate and search engines understand the site structure.

Tips for optimizing images for Do It Yourself SEO, including adding alt text, using descriptive file names, and compressing images to improve search engine rankings.

Image Optimization for Do It Yourself SEO

Optimizing images on your website can improve load times and help search engines understand your content.

  • Use Descriptive File Names: Rename image files to include relevant keywords.

    • Example: "small-business-marketing-strategies.jpg"

  • Add Alt Text: Describe the image using keywords in the alt attribute.

    • Example: "A graph showing effective small business marketing strategies"

  • Compress Images: Reduce file sizes to improve page load times.

Importance of Header Tags

H1 Tag: Should contain the primary keyword and clearly state the main topic of the page.

Example: "Affordable Small Business Marketing Strategies"

H2 and H3 Tags: Use these for subheadings and include secondary keywords where relevant.

Example: "H2: Effective Online Marketing for Small Businesses"

Example: "H3: Social Media Marketing Tips for Small Businesses"

Tips for Using Header Tags

Maintain a Logical Structure: Use headers to break up content into manageable sections.

Incorporate Keywords Naturally: Avoid keyword stuffing; focus on readability.

Enhance User Experience: Make your content easy to navigate and understand.

Using Header Tags Effectively

Diagram showing the different header size. Visually showing differences in h1, h2, h3.

Header tags help organize your content and signal its structure to search engines.

Best Practices for Title Tags

Include Primary Keywords: Make sure your primary keyword appears naturally in the title tag.

Example: "Affordable Small Business Marketing Strategies | Your Business Name"

Keep It Under 60 Characters: Titles that are too long may get cut off in search results.

Make It Compelling: Write a title that encourages users to click.

Best Practices for Meta Descriptions

Use Primary and Secondary Keywords: Include relevant keywords to improve visibility.

Example: "Discover affordable marketing strategies for small businesses. Boost your online presence with these effective Do It Yourself SEO tips."

Keep It Under 160 Characters: Longer descriptions may be truncated.

Include a Call to Action: Encourage users to visit your page

Optimizing Title Tags and Meta Descriptions

Title tags and meta descriptions are critical elements of on-page SEO. They provide search engines and users with a summary of your page's content.

On-Page SEO Techniques

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Here’s a detailed guide to essential on-page SEO techniques for your "Do It Yourself SEO" efforts:

Creating Valuable Content for Do It Yourself SEO

SEO-friendly content is designed to be easily understood by search engines while providing value to readers.

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Solve Problems

Address common issues your audience faces and provide solutions.

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Provide In-Depth Information

Go beyond the basics to offer detailed insights and actionable tips.

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Use Reliable Sources

Back up your claims with data and references from reputable sources.

Focus on Content Quality and User Intent

Writing SEO-Friendly Content

SEO-friendly content is designed to be easily understood by search engines while providing value to readers.

Content Creation

Creating high-quality, relevant content is crucial for any successful Do It Yourself SEO strategy. Here’s how you can create content that appeals to both users and search engines:


Ensure your content is easy to read by using short paragraphs, bullet points, and subheadings.

Keyword Placement

Use your primary keyword naturally throughout the content, including in the first 100 words.

Engaging Content

Write in a conversational tone and address your audience directly.

Impact of Multimedia on SEO

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Use relevant images with descriptive file names and alt text.

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Go beyond the basics to offer detailed insights and actionable tips.

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Back up your claims with data and references from reputable sources.

Using Multimedia in Do It Yourself SEO

Multimedia elements like images, videos, and infographics can enhance your content and improve SEO.

By focusing on creating high-quality content, you can significantly boost your website's SEO performance and provide value to your audience through your Do It Yourself SEO efforts.

Generate Content Ideas with Domain Overview

Get Fresh Content Ideas with Domain Insights

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XML Sitemaps

Create an XML sitemap with Yoast SEO or Google XML Sitemap to list all your site’s pages, making it easier for search engines to index them.

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Use this file to control how search engines crawl your site.

Example: Disallow certain pages or sections that you don’t want to be indexed.

The image emphasizes mobile optimization for Do It Yourself SEO, highlighting the importance of a mobile-friendly site with adaptable design and readable text on all devices.

XML Sitemaps and Robots.txt

XML sitemaps and robots.txt files help search engines understand and navigate your site.

Site Speed Optimization

A fast-loading website provides a better user experience and can positively impact your search rankings.

Compress Images

Use tools like TinyPNG or ImageOptim to reduce image sizes without losing quality.

Enable Browser Caching

Allow users' browsers to store copies of your site’s pages to reduce load times on return visits.

Minify CSS, JavaScript, and HTML

Remove unnecessary characters from code to improve load speed.

By focusing on these technical SEO practices, you can enhance your website’s performance, making it easier for search engines to crawl and index your content. This is an essential component of any successful Do It Yourself SEO strategy.

Technical SEO

Technical SEO focuses on optimizing the backend of your website to improve its search engine visibility and performance. Here’s a comprehensive guide to essential technical SEO practices for your "Do It Yourself SEO" strategy:

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Building Quality Backlinks for Do It Yourself SEO

Methods for Acquiring Backlinks:

  1. Guest Blogging: Write articles for reputable blogs in your industry and include links back to your site.

    • Example: "Submit a guest post to industry-leading blogs to gain quality backlinks for your small business."

  2. Broken Link Building: Find broken links on other websites and offer your content as a replacement.

  3. Create Shareable Content: Develop high-quality, shareable content like infographics, guides, and videos that others will want to link to.

Leveraging Social Media for SEO Benefits

Share Your Content: Post links to your content on your social media channels to increase visibility.

Example: "Share your latest blog post on your business’s Facebook page to drive more traffic."

Leveraging Social Media for SEO Benefits

Engage with Your Audience: Respond to comments and engage with followers to build a loyal community.

Leveraging Social Media for SEO Benefits

Use Social Media Ads: Promote your content through targeted social media ads to reach a broader audience.

Social Media Integration

Leveraging social media can drive traffic to your site and enhance your SEO efforts.

By focusing on these off-page SEO strategies, you can enhance your website's visibility and authority, driving more traffic and improving your overall SEO performance.

Off-Page SEO Strategies

Off-page SEO involves activities conducted outside of your website to improve its search engine rankings. Here are some key off-page SEO strategies you can use in your Do It Yourself SEO efforts:

Monitoring and Measuring SEO Performance

Regularly monitoring and measuring your SEO performance is essential for understanding the effectiveness of your Do It Yourself SEO efforts and making informed decisions for future improvements.

By consistently monitoring and measuring your SEO performance, you can make data-driven decisions to improve your website’s visibility and effectiveness, enhancing your overall Do It Yourself SEO strategy.

Setting Up and Interpreting Key Metrics


Install Google Analytics

Ensure Google Analytics is properly set up on your website.


Track Traffic Sources

Identify where your visitors are coming from (e.g., organic search, social media, direct traffic).


Monitor User Behavior

Analyze metrics like bounce rate, average session duration, and pages per session to understand how users interact with your site.

Tracking SEO with Google Search Console


Set Up Google Search Console

Verify your website in Google Search Console


Monitor Search Performance

Check metrics like total clicks, impressions, average CTR, and average position.


Fix Crawl Errors

Identify and resolve any crawl errors that might be affecting your site’s performance.

Conducting Periodic Audits to Maintain SEO Health

Check On-Page SEO: Review title tags, meta descriptions, headers, and content for SEO best practices.

Conducting Periodic Audits to Maintain SEO Health

Analyze Backlinks: Use tools like Ahrefs or SEMrush to evaluate your backlink profile and identify any toxic links.

Conducting Periodic Audits to Maintain SEO Health

Evaluate Technical SEO: Assess site speed, mobile-friendliness, and other technical aspects using tools like Google PageSpeed Insights and Mobile-Friendly Test.

Regular SEO Audits

Leveraging social media can drive traffic to your site and enhance your SEO efforts.

Monitor and Measure with Google Ad Spy

Track Your Performance and Gain Insights on Competitors

Final Thoughts on Do It Yourself SEO

Recap of Key Points

To summarize, we've covered a comprehensive range of strategies to help you with your Do It Yourself SEO efforts.

SEO Basics: Understanding SEO is crucial for improving your website's visibility and driving organic traffic.

Keyword Research: Finding and analyzing the right keywords, like "small business," is essential for targeting your audience effectively.

On-Page SEO Techniques: Optimizing title tags, meta descriptions, headers, and images can significantly enhance your site's SEO.

Content Creation: Writing SEO-friendly content and incorporating multimedia elements can boost user engagement and search engine rankings.

Technical SEO: Ensuring your site is fast, mobile-friendly, and technically sound is vital for good SEO.

Off-Page SEO Strategies: Building quality backlinks and leveraging social media can improve your site's authority and traffic.

Monitoring and Measuring: Regularly tracking your SEO performance using tools like Google Analytics and Search Console helps maintain and improve your efforts.

Encouragement to Implement DIY SEO Strategies

Implementing these strategies might seem daunting at first, but the results can be incredibly rewarding. By following the tips and techniques outlined in this guide, you can enhance your website’s SEO and drive more traffic to your site.

Start small by focusing on one area at a time, such as keyword research or on-page SEO, and gradually incorporate more strategies as you become comfortable with the process. Remember, SEO is an ongoing effort, and consistency is key to seeing long-term success.

Try our Do It Yourself Services

If you need personalized help or have specific questions about your SEO strategy, don’t hesitate to reach out to Homegrown Marketing Solutions. Our team of experts is here to assist you and provide tailored advice to help you achieve your goals.

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Try the DIY SEO Templates

Make use of our DIY SEO templates to streamline your optimization process and ensure you're covering all the essential aspects of SEO.

Do It Yourself SEO Made Simple

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